INNI group-blog

Despite the rise of digital media, recent research shows that print is not only holding its own but is actually gaining ground. According to the Two Sides Trend Tracker 2025, one of the most comprehensive consumer studies in the print and paper industry, the preference for paper remains strong. Consumers trust print, understand information better on paper and learn more effectively with it.

At INNI group, we've long believed in the power of print. These figures reaffirm what we see in practice every day: print isn't an outdated medium; it's a well-considered choice.

Some notable findings from the research: