INNI brand identity
Striving for perfection line by line
For over 125 years, INNI GROUP has offered premium printing and publishing. Throughout the years, our family business has grown into a true multi-skilled specialist. Along with a strong brand comes along a strong visual identity. Because not only do we pursue perfection for our customers, we do so for ourselves as well.
Since 2018, our striped logo—the zebra, so to speak—has been the guiding star for our brand identity. The design stands for everything we do and all that we are. With a core business in PRINT, TICKET, DATA, SECURITY and PUBLISHING, we have certainly earned our stripes in the industry. As a multi-specialist, we aim only for the best using our expertise on all these different areas. And to really show you what we have to offer, that is how we approached our own company design.
Our company folder, brochure and business cards are printed on FSC®-certified Freelife Vellum White Premium paper from paper dealer Fedrigoni. The FSC label guarantees sustainable forest management. An obvious decision, we believe, for those who are concerned with Mother Earth. Freelife Vellum paper, in turn, is the perfect choice for various printing techniques, such as embossing or letterpress. High quality paper lifts photos and graphic designs to their full potential.
With the basics covered, we went all out on the finishing touches. The ever-present zebra stripes on our folders are accented with a layer of spot varnish. This glossy coating adds an elegant touch to the whole. Bonus: the result draws the eye immediately. The very same razzle dazzle finish adds some shine to our notebooks, on which the INNI GROUP logo is embossed. No ink involved here; we press the design directly into the paper. Besides being easy on the eye, the look is even more pleasing to the touch. (Bet you can’t resist stroking it!)
Our brand image reflects what we are good at: we combine technical savoir-faire with a sharp eye for detail. Of course, every company, every brand and every organisation has its unique style. Whether you want your company logo highlighted with a dash of varnish or prefer a sleek design, we will help you select the right paper and the best finish.