Sunbrella Brochure

ABOUT THIS PROJECT

For this customer Sunbrella, an established value in the field of textiles suitable for the boat industry, asked INNI group to develop a brochure that is as eye-catching as their own materials.

Sunbrella textiles can withstand wind and weather, scratches and salt. The brochure has also been worked out scratch-free. We don’t dare say that it can stand against salt.

Working with a scratch-free foil on the cover, inserts and lime papers give this small brochure a lot of spirit and look!

 

 

 

 

Thanks for this collaboration Sunbrella!

 

 

 

Ghent Greenpulse installs huge sunroof at INNI group

NEWS

Yesterday at INNI group 2000 high efficiency panels on the roof of the printing works were officially connected by Flemish Minister of Energy Bart Tommelein. These solar panels account for 600KW and account for 20% of energy requirements. An innovative aspect of this initiative is that our employees can help invest in a green future.

 

To this end, INNI group entered into a partnership with GreenPulse, which specialises in developing and financing solar panel projects for companies, by means of third-party financing. Manu Jans, CEO of GreenPulse, explains: ‘Individuals and employees of the roof owner invest between 2000 euro and 50,000 euro and can count on a guaranteed net reduction of 3.9% on an 8-year loan. The fact that employees can participate is a first that will certainly be imitated’.

Or to quote Bart Tommelein: ‘A specialist company invests in measures and maintains the installation for a certain period of time. As a receiving company, you can repay the services with the savings on the electricity bill. It’s nice to see how employees can invest in this and share in the profits!

We smile at the fact that the ministers were stuck in the elevator for a while to visit the roof!

 

 

 

 

 

 

OPERA BALLET VLAANDEREN

THIS ASSIGNMENT

For the second time in a row INNI group was allowed to work out a great seasonal brochure for OPERA BALLET VALANDEREN. In this edition a sleeve was combined with a rotogravure print on the cover and a subtle foil inside the book that went through all the pages.

 

HOW DO WE MAKE IT? DISCOVER IT HERE…

 

“The price is of course an important aspect, but the added value of our contact who is motivated from request to delivery, thinks along and prioritizes quality and speed is a great added value, we like to work with Nele and INNI. – Catherina Matthys / Promotional Coordinator – Marketing PR

THE THEME OF THIS EDITION

2018-2019 was dominated by the theme: ‘Accessibility’. To this end, they collaborated with artist Hans Op de Beeck, who took care of the visual material.

 

For more information about the OPERA BALLET VALANDEREN program, click here.

 

 

INNI group in the VOKA quiz

We love a good quiz!

As a family business, INNI group could not fail to take part in the large Voka business quiz and was happy to send in ‘our’ knowledge.

400 companies throughout Flanders are taking part in this initiative to make the products and services of our companies more known to the general public. It is striking how little the average Flemish person knows about our top companies. Are the Flemish not proud enough of their champions? Are we too humble? That is possible.

This campaign runs from 16 April to 31 May and then again in the Entrepreneurship Week from 1 to 7 October. Our knowledge will be heard in a striking radio campaign on Radio1 and Radio 2.

The quiz is a playful way to learn about our Flemish companies.

Have fun with quiz! #VokaQuiz

The Key To Self-Liberation

De Sleutel tot Zelf-Bevrijding

THIS PROJECT

We were asked to reprint the 17th edition of this very successful book “The Key to Self-Liberation” by the Belgian philosopher Christiane Beerlandt. This is a special book made by an exceptional woman, so we asked Dirk Lippens, Mvr Beerlandt’s husband, who continues her life’s work after her death, for an interview.

 

 

INNI GROUP: What was Christiane’s motivation to start this book?

Dirk Lippens: From childhood, Christiane wanted to offer help to people who are suffering with her good heart. She came into resistance against all that pain, that sorrow, that illness, that suffering, that fear, that despair… that she saw around her, also on a global level. At the age of 37, at the end of 1992, with an innate, exceptional ability to feel very deeply psychologically in people, she began this thick book about the relationship between illness and psychology: a true “encyclopaedia of psychosomatics.

INNI GROUP: It became a bulky book… For how many years has it been working on this?  

Dirk Lippens: The first edition, with 900 topics, appeared in November 1993. In 2001 and 2009, 200 more topics were added each time. All in all she will have worked on her first book for about a year. Her special talent allowed her to work very quickly, which meant that in just over 20 years she wrote an enormous oeuvre and gave hundreds of lectures in Belgium (in all three language areas), the Netherlands, Luxembourg, France, Switzerland, Canada, Germany, Austria, England and Scotland. Christiane and I have travelled thousands of kilometres by car.

 

 

INNI GROUP: the book was very successful, it turned out….

Dirk Lippens: Today (July 2018) stands for “The Key to Self Liberation” the counter on just over 230,000 copies, which is enormous for such an extensive book with a sales price of 57 euros, in which not the press attention but the mouth-to-mouth advertisement played the leading role in the distribution. This sale was realised in the countries of the Dutch, French and German-speaking regions and is still continuing at a constant pace. This autumn, the English version will be published and this will further increase the sales figures because the demand for the English version has become enormous and comes from almost all countries in the world, not just the English-speaking countries. Currently there are a good twenty titles in Dutch, a good ten in French and two in German. To date, approximately 430,000 copies of the total oeuvre have been sold. There are also a large number of works here that Christiane considered extremely important, but of which we knew in advance that the public interest would be somewhat less because the time is not yet ripe. Nevertheless, we thought it was important to publish these works for those who are already ready. Christiane Beerlandt’s work aims to help promote social welfare, and idealism is at the forefront of our activities.

 

 

INNI GROUP: What is the symbolism of the cover design?

Dirk Lippens: The cover design is a pastel drawing made by Christiane herself. Anyone can, of course, give his or her own interpretation to it. Christiane told me about it. The “sphere” in the middle can be viewed in different ways. You can consider that sphere as a sun to point out to man that there is a shining primal power plant, an indestructible soul core. When man connects with that solar power within himself he becomes more and more autonomous and happy and he doesn’t have to be dependent on a “sun” outside of himself (for example other people, things with which one fills oneself, false values, etc.). That sphere can also be seen as an eye or retina that shows the importance of looking deep inside itself in order to gain insight into the fundamental psycho-emotional origin of ailments, diseases, and even to understand the “why” of events and other phenomena in your daily life. Finally, that sphere is also a bit like the planet earth, with an arc above it and an arc below it. The upper arch makes the connection with the higher consciousness, which far exceeds the purely rational. Just like the texts in the book do. The lower arch shows that it is important to stay firmly on the ground at the same time, not to dream too much away or float too much, to stay firm in your earthly body, and also connects us with the subconscious, with our deepest roots.

INNI GROUP: You are now continuing its work…

Dirk Lippens: Having established the great value of Christiane’s texts for my patients in my busy general practice, I decided to leave my practice to a colleague and establish a Publishing House to devote myself entirely to the dissemination of Christiane’s work. Together with Christiane, I have done everything possible to bring her extensive oeuvre (more than 20 books) to people’s attention for more than 20 years. Call it a common life calling that does not stop its physical passing. The daily management of the publishing company, in which we have to act in a very economically sensible way in order to achieve our idealistic objectives; ensuring that Christiane’s work is further translated; also doing translations herself; answering many questions of readers; preparing as yet unpublished original work for publication; carefully managing and monitoring its heritage and copyright; giving lectures on its work if there is still time left; etc. The mourning remains very deep, but I try to take good care of myself so that I can devote myself for many decades to fulfilling my heart’s wish: to really bring everything Christiane has produced to people.

INNI GROUP: How did the collaboration with INNI GROUP go?

Dirk Lippens: It was a real pleasure because of the service, expertise and dedication of the people I had the pleasure of working with at INNI. Their love for printing books and their professional attitude has helped to create the appropriate form to showcase the rich content of Christiane’s work.

 

 

Thank you for this interview Dirk, and good luck with the new projects!

 

 

 

 

 

 

Fosbury & Sons

PROJECT

This trendy co-working site in Berchem asked INNI group to take care of its brochures so that they could expand further. A clever co-working space with a clever bochure desiged by Eva Goethals. INNI group worked with uncoated paper for a rougher effect, and a foil print on the cover to make the logo shine. We Love Offices With a Soul!

 

  

 

QUOTE FROM CLIENT

“I think INNI group did a great job. It’s just the right paper, it feels nice & rough and it even smells even good.  Thanks INNI group! – Stijn Geeraets, co-owner Fosbury & Sons.